A/B testing is important for staying ahead of the competition by continuously evolving and trying new strategies, avoiding common mistakes that could negatively impact traffic or other departments.
Having concise data from A/B tests can help convince development teams to prioritize changes, making the development pipeline more efficient and responsive to SEO insights.
Each website is unique, so testing is crucial to determine what strategies work best for individual sites, emphasizing the need for tailored approaches in A/B testing for SEO success.
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