"Most of those important decisions in my life up until recently, until my frontal lobe grew up in my mid-40s, were made by my former boss and my lifelong mentor, Shlomi Ben-Haim, who is the CEO of JFrog. We worked together in a small consultancy Java shop in Israel in the mid-2000s. And as consultants, the company sold expertise. So we invested very heavily in this expertise. And it was expected for the t"
"Today, he's obsessed with how AI agents actually write code. At Tessl, an AI agent enablement platform, Baruch focuses on context engineering, management and sharing. On top of sharing context with AI agents, Baruch also shares knowledge with developers through blog posts, meetups, and conferences like Devnexus, QCon, KubeCon, and Devoxx. Mostly about why context engineering is one of the most important next things."
"It's great to have you here on the podcast, and I'd like to start out by asking you, were you trained as an architect? How did you become an architect? It's not something you decided one morning, you woke up, you got out of bed and said, "Today I'm going to be an architect"."
Context engineering is presented as a critical next step for enabling AI agents to write code effectively. Career experience spans early Java work before generics, DevOps before Docker, and developer relations before it had a formal name. Building DevRel at JFrog from a small team through an IPO is described alongside co-authoring software and DevOps tools for Java developers. Current focus centers on how AI agents operate when given proper context, including how context is engineered, managed, and shared. Knowledge sharing extends through blog posts, meetups, and major conferences, emphasizing practical guidance for developers and teams.
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