"OpenAI has blocked users from making videos of Martin Luther King Jr. on its Sora app after the estate of the civil rights leader complained about the spread of "disrespectful depictions." Since the company launched Sora three weeks ago, hyper-realistic deepfake videos of King saying crude, offensive or racist things have rocketed across social media, including fake videos of King stealing from a grocery store, speeding away from police and perpetuating racial stereotypes."
"OpenAI said it believes there are "strong free speech interests" in allowing users to make AI deepfakes of historical figures, but that estates should have ultimate control over how those likenesses are used. The Sora app, which remains invite-only, has taken a shoot-first, aim-later approach to safety guardrails, which has raised alarms with intellectual property lawyers, public figures and disinformation researchers."
"When someone joins the app, they are instructed to record a video of themselves from multiple angles and record themselves speaking. Users can control whether others can make deepfake videos of them, which Sora calls a "cameo." But the app allowed people to make videos of many celebrities and historical figures without explicit consent, enabling users to create fake footage of Princess Diana, John F. Kennedy, Kurt Cobain, Malcolm X and many others."
OpenAI blocked AI-generated videos of Martin Luther King Jr. on its Sora app following complaints from his estate about disrespectful depictions. Sora launched three weeks earlier and saw hyper-realistic deepfake videos of King saying crude, offensive or racist things spread across social media, including fabricated scenes of theft, fleeing police and racial stereotyping. OpenAI and King's estate issued a joint statement that AI videos portraying King would be blocked while guardrails for historical figures are strengthened. OpenAI expressed concern for free speech interests but said estates should have ultimate control over likeness use. Sora initially allowed creation of footage of many public figures without explicit consent, and rights of publicity vary by state, with California granting estates control for 70 years after death. OpenAI announced changes to let rights holders opt in.
Read at www.npr.org
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