The Super Mario Bros. Movie was the highest-grossing Illumination movie of all time with its $1.36 billion take at the global box office...its final gross was an impressive $559 million.
Other successful elements of the campaign to drive audiences to watch The Super Mario Bros. Movie included partnership deals with McDonald's and 7-Eleven...several other promotional takeover events.
Universal and Nintendo cleverly leveraged the appeal of March 10--Mario Day--to sell tickets ahead of the film's April release.
A Super Mario Bros. Movie sequel is naturally in development and is currently scheduled to land in theaters on April 3, 2026.
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