One of the best burgers in the city is most certainly the smash burger at Nowon. It's called, not immodestly, the Legendary Cheeseburger...
I was a one-man show, selling five burgers a night, Lee said. I had to sell my prize possession, my Panerai watch, just to have rent money. Then a Gothamist article came out: Random East Village Bar Now Serving One of NYC's Greatest Burgers. Lee's pop-up blew up: I started selling hundreds of burgers overnight.
On the strength of that burger, Lee met with potential investors for his own restaurant, but when he couldn't cite any examples of his concept...
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