Heartbeat International and RealOptions' deceptive advertising of abortion pill reversal treatments violates California's False Advertising Law and Unfair Competition Law, the lawsuit said.
The lawsuit seeks an injunction to block further dissemination of the claims by the defendants, as well as other remedies and penalties available under state law, according to Bonta's office.
Despite the lack of scientific evidence and lack of certainty about its safety, Heartbeat International and RealOptions falsely and illegally advertise the treatment as a valid and successful option, and do not alert patients to possible side effects, such as the risk of severe bleeding, the lawsuit said.
The American College of Obstetricians and Gynecologists says so-called abortion "reversal" procedures are unproven and unethical.
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