Understanding financial metrics and how they drive a business is crucial to running a successful business. Poor cash flow management can tank startups. Focusing on finances is key to attracting investors and taking the business to the next level.
Revenue metrics like gross revenue (total income before deductions) and net revenue (after deducting discounts/returns) are essential for assessing a company's financial health. Recurring revenue from subscriptions stabilizes cash flow and signals long-term growth.
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