"Website performance has a huge impact on the overall conversion rate of a website. Studies have consistently shown that a fast page speed will result in a better conversion rate. In other words, the quicker the webpage loads, the more likely a user is to convert, which makes sense. But this isn't the only factor at play. Conversion rates are further impacted by page design, page layout and the strength of the copy and imagery on the page."
"There are always things you can do to debug and improve the coding of your website to decrease page load speeds on specific web pages or across your whole website. Sometimes these codes can be fixed easily, but sometimes they need completely re-writing in line with best practice. Improving page load speeds will have the added advantage of helping to improve your SEO, as it's a key factor Google measures for its search engine results pages (SERP)."
"Conversion rates are one of the key measures of success for any website owner, and that's not just the case for online retailers. A user converts when they take an action that the web page owner intended them to take - that doesn't have to be a completed purchase necessarily, as a web page can have a number of functions, from filling out and submitting a contact form, to answering survey questions or clicking through to the next page of a website"
Conversion rate measures the percentage of website visitors who take a desired action, such as purchases, form submissions, survey responses, or navigation to additional pages. Faster page speeds increase the likelihood of conversion, while poor design, layout, weak copy, and ineffective imagery reduce conversion effectiveness. Key performance factors include web page load speed and cross-device responsiveness. Optimizing page load involves debugging or rewriting code to reduce load times and also benefits search rankings because search engines measure page speed. With growing mobile and tablet traffic, ensuring responsive performance across devices and screen sizes is essential for maintaining and improving conversion rates.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]