Why Personal Branding Is Crucial for CEOs in Today's World | Entrepreneur
Briefly

Many of the leaders we speak with hesitate to put themselves out into the public eye because they have no affinity for the spotlight. Instead, they want to focus internally - on building a world-class organization, scaling teams and inspiring enviable organizational cultures.
Research shows that nearly 50% of Millennials expect CEOs to speak out, and this number is growing year to year. Silent CEOs risk criticism from employees, the media and certainly consumers.
Read at Entrepreneur
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