The GIF file format was invented in the late 1980s by American computer scientist Steve Wilhite to make sharing animated images easier by decreasing file size while maintaining quality.
GIFs use lossless compression to achieve a small size, loading quickly and playing seamlessly in web browsers and on mobile devices.
The pronunciation of GIF is debated between a soft G, like 'gerrymander,' and a hard G, like 'goose.' The hard G pronunciation is more common today.
GIFs help convey emotions effectively in text-based communication, adding a fun element to social media and marketing content, enhancing messaging tone and engagement.
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