Verizon just unveiled a new logo that scraps its 20-year-old check mark symbol, featuring a glowing ribbon V similar to Netflix's. This change signifies a shift towards lifestyle imagery, aligning with the company's aim to become an 'experience-of-life company.'
The redesign of Verizon's logo serves as a lesson on the significance of brand symbols. Despite a 20-year history, testing showed the check logo was only recognized 30% of the time, prompting the company to prioritize recognizability with the new design.
[
add
]
[
|
|
...
]