The updated 'B' logo, part of Berkeley's rebranding, is designed for small spaces, aiming to communicate excellence and usability while preserving heritage.
UC Berkeley's official logo remains the word 'Berkeley,' with the 'B' monogram derived from it, influenced by a historic typeface designed in the 1930s.
The new 'B' logo is not Berkeley's official logo but approved for social media profile pictures and website icons, addressing usability concerns for small spaces.
Criticism of the online 'B' logo surfaced on social media, with a petition signed by 600+ people stating it 'devalues' UC Berkeley's history, reputation, and degrees.
[
add
]
[
|
|
...
]