Trump's 'Never Surrender' logo brands a new era of grievance politics
Briefly

This version of the logo swaps out its red, white, and blue colorway for black and white, replaces the 'Make America Great Again!' slogan with 'Never Surrender!,' and uses the pre-2024 font Akzidenz-Grotesk Extended instead of Gotham.
Trump's design, though not acclaimed by professionals, resonates with his supporters, as seen in the fundraising email using the new logo and a subject line questioning loyalty even if jailed.
Read at Fast Company
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