"Design concepts live in that fascinating space between "what if" and "why not," where the constraints of manufacturing budgets and market research haven't yet trimmed away the boldest ideas. While finished products get the spotlight and the sales figures, concepts represent design thinking at its most uninhibited, tackling problems we didn't even know we had and proposing solutions that make us wonder why nobody thought of this sooner."
"The concept phase is where designers can be genuinely fearless, pushing boundaries without worrying about supply chains or price points, and the results often reveal just how limited our current approaches really are. The Red Dot Award: Design Concept 2025 winners showcase exactly this kind of unbridled innovation, representing the design industry's best guesses about what we'll actually need in the coming years."
Design concepts occupy the space between "what if" and "why not," before manufacturing budgets and market research prune the boldest ideas. Concepts enable uninhibited design thinking that tackles unrecognized problems and proposes surprising solutions. The concept phase allows designers to push boundaries without concern for supply chains or price points, often exposing limitations of current approaches. The Red Dot Award: Design Concept 2025 winners showcase unbridled innovation and project likely future needs, highlighting ideas that could shift daily routines and major life challenges. Award recognition includes Best of Best, a Luminary Winner, and a Peter Zec Prize, with examples such as adaptable vehicle concepts.
Read at Yanko Design - Modern Industrial Design News
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