The best rebrands of the 2000s
Briefly

O2 and Uniqlo exemplified successful rebrands in the early 2000s, adapting to new tech, climate crisis, and market changes, emphasizing ownable identities.
O2's evolution from BTCellnet to a modern, strong brand with strategic partnerships like Arsenal FC showcased effective rebranding strategies and extensions fit for the digital era.
Read at Creative Bloq
[
|
]