Despite its often one-note reputation, there really is no universal cannabis 'experience'. The new brand for Weed.de aimed to bring clarity, provide the right information, understand patient needs, and build trust with the medical community.
In an industry not fully established, it was crucial for Weed.de to establish trust. The brand was positioned as a 'guide' with the tagline 'Find Your Way', using a logo resembling a compass to symbolize direction and trust.
To overcome legal constraints on visual representation of marijuana, Weed.de used 3D and motion to create 'hyperreal buds'. These visuals, reflecting different characteristics, served as textures for the brand.
Weed.de's website features simple illustrated icons to enhance user experience and navigation, contributing to a clear and informative platform for its audience.
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