Complementing typographic work, Elmwood London introduced a new color palette featuring cobalt blue and coral tones to make E45 pop in digital and physical settings, maintaining brand recognition.
The rebrand emphasizes normalizing the wide range of skin types and conditions of E45 customers, reflecting inclusivity and representation principles laid out by Karo Healthcare.
Rebranding E45 aimed at balancing scientific expertise with everyday customer needs, catering to diverse skincare demands while maintaining a friendly, inclusive design.
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