Last week, the company announced a forthcoming streaming app, new artist-themed channels, and a rebrand designed around its namesake: the night sky's brightest star, which it hopes will appeal to new and younger listeners.
At SiriusXM, we are home to the stars, Watford said. With this new branding, we have an opportunity to showcase how these stars are at the core of our value, and to give them the spotlight.
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