Last year, when Overstock announced it would change its name after buying a bankrupt Bed Bath & Beyond, it was quickly hailed as one of the best rebrands of all time...
Within five weeks, the studio delivered a new visual identity along with a new website. We pitched them the whole website and brand system, a whole bunch of stuff, a whole bunch of creative, and they basically hired us on the spot, Sightbox cofounder and CEO Charlie Hinojosa tells Fast Company...
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