I was just outrageously lucky. One because I live in a city that has this amazing resource called the Letterform Archive. They have anything you could imagine in terms of design typographic resources. I went in, and they put out samples and I spent half a day doing that. That's one of the wonderful lucky things, I did quite a bit of research visually for it.
This is complete blind luck: my studio mate who is a brand designer, and I've known for years overheard me on the call with Lionsgate and was just biting her nails during this whole call. So I had this Judy Blume expert designer in my studio with me. We actually commissioned her to help me make mood boards for a bunch of the design directions because I'm like, 'When is this gonna happen?'
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