How to celebrate a brand's heritage - 6 expert tips
Briefly

To create unforgettable brand design for our clients, we regularly look to the past to uncover, or rediscover the brand's core values and the memory structures that may have been lost over time.
Our brand and design strategy was to travel back in time and revisit (and respect) Carlsberg's illustrious past.
Gap's attempt to refresh its logo in 2010 received significant backlash fro
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