Good branding makes a solid first impression and 'sticks' in a consumer's memory. Poor branding can trigger negative associations or make your business forgettable.
Your personal brand identity is unique to you, while your firm's brand represents the business as a whole, helping in building trust and attracting clients.
Highlighting expertise, unique value proposition, and building trust are key in developing a personal brand image to grow business, increase revenues, and attract talent.
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