How Jerry West became the NBA logo - and why David Stern never admitted to it
Briefly

David Stern never admitted that Jerry West was the inspiration for the NBA logo, despite designer Alan Siegel confirming it in 2010. Stern continued to deny it, leaving West recognized but unacknowledged.
Alan Siegel, the logo designer, found inspiration in a photo of Jerry West dribbling, leading to the iconic silhouette. NBA commissioner J. Walter Kennedy chose the design without discussion or research.
Read at Los Angeles Times
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