The Spotify Mix typeface blends font styles, line weights, and unexpected details to create a genre-bending fusion for a dynamic visual identity.
Spotify collaborated with Dinamo Typefaces to create the font over a year and a half, aiming to update its wordmark, app, web player, and marketing materials.
Previous font Circular lacked flexibility for conveying varied emotions, prompting the need for a unique typeface to represent Spotify authentically across different audiences.
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