But Netflix posed a question we hadn't been asked before: Is graphic design funny? The answer: no. But it doesn't have to take itself seriously, nor do we. By attacking Swiss modernism with a pricing gun, we made the system deadpan, dead simple, and dead easy to use.
The studio found the stickering system to be the perfect tool for situational humor, allowing the work to be placed anywhere-from garbage trucks, facades, and billboards, to the performers themselves.
The visual identity worked perfectly for a Festival that embraces a dry, self-aware, self-deprecating sense of humor.
The writing, therefore, forgoes location-based 'inside jokes' in favor of resonating tonally with locals, comedy enthusiasts, and generally conscious people anywhere.
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