"Brands are finding ways to stand out and be heard": How we made RNIB's new sonic branding

But perhaps no recent rebrand has embraced sound quite as fully (and justifiably) as the new identity RNIB, the UK's leading national sight loss charity.

We've learnt over the years that the best way to avoid any major challenges, is to bring the brand team in from the get go and ensure that we really nail down a creative route that everyone is behind.

Read at Creative Bloq