Bombardier's new logo is part of a growing trend: naming your logo
Briefly

The new Bombardier logo 'Mach' follows the trend of naming logos for brand prominence, with examples like Nike's 'Swoosh' and British Airways' 'Speedbird.'
Logo names often emerge organically and are used unofficially for easy communication, ranging from descriptive names like CBS 'Eye' to affectionate ones like Chase's 'Beveled Bagel.'
Read at Fast Company
[
add
]
[
|
|
]