For Reed, Second Hand isn't simply a nostalgic trip down memory lane. The unearthing of analog book covers offers an opportunity to give lesser known, but brilliantly executed, designs their due. He wanted to revisit the foundational rules of what some consider to be design canon.
"This is a stop-me-in-my-tracks book cover," says Reed as we review the cover of a Ionesco memoir designed by Kuhlman Associates.
"It's pretty literal but also abstract: The past and the present moving in two different directions," he explains. "It's so obvious, but when you break down the two arrows going in different directions, there's an art to it."
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