"VC money was an option, but Reflo has always been built differently. We are challenging an industry responsible for up to ten per cent of global carbon emissions, and we believe the people who wear the product should have the chance to own part of that mission. Harry Kane believed in what we're building and chose to invest. Now others can too."
"The company generated around £5 million in revenue during 2025, achieving gross margins of approximately 60 per cent while building a diversified business across direct-to-consumer sales, wholesale partnerships, corporate apparel and sports team collaborations."
Reflo, a sustainable sportswear brand founded in 2021 by Rory MacFadyen and Peter Philippou, is conducting a £2.5 million crowdfunding campaign via Crowdcube starting March 5. The company generated approximately £5 million in revenue during 2025 with 60 percent gross margins across direct-to-consumer sales, wholesale partnerships, corporate apparel, and sports team collaborations. Rather than accepting venture capital, Reflo's founders deliberately chose crowdfunding to enable customers and community members to become part-owners as the business scales globally. England captain Harry Kane joined as lead ambassador and investor in 2024, supporting the brand's sustainability mission and long-term innovation approach within an industry responsible for up to ten percent of global carbon emissions.
#sustainable-sportswear #crowdfunding #community-investment #environmental-sustainability #brand-growth
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