PJ's Coffee of New Orleans waives its $40,000 franchise license fee annually for a veteran through the Veteran Franchise License Giveaway. This initiative, now in its ninth year, supports veterans transitioning to civilian life and entrepreneurship. David Mesa, a Marine Corps veteran and PJ's chief development officer, highlights that veterans possess essential traits for franchising like discipline and leadership. PJ’s emphasizes community connection, encouraging franchisees to engage actively in local markets, which resonates with veterans seeking a sense of mission after service.
Every year, one U.S. military veteran gets more than a thank you - they get a shot at generational wealth. PJ's Coffee of New Orleans offers to waive a $40,000 franchise license fee for one veteran through its Veteran Franchise License Giveaway, reflecting the brand's commitment to supporting former service members. This program, now in its ninth year, is part of PJ's effort to help veterans transition to civilian life by encouraging entrepreneurship.
Veterans possess qualities that are highly valued in franchising, according to David Mesa, PJ's Coffee chief development officer and Marine Corps veteran. He states, 'They're disciplined, they follow the plan, and they lead teams.' These attributes align closely with what is required in their business model.
PJ's Coffee was founded in 1978, with a focus on small-batch roasting and a commitment to Southern hospitality and community engagement. Mesa explains that connecting with local communities also appeals to veterans, who often seek mission-driven roles after service.
Franchisees at PJ's Coffee are advised to engage actively within their local markets by sponsoring community events, collaborating with local organizations, and contributing to initiatives that foster teamwork and service. Mesa emphasizes that these familiar tasks can aid veterans in their reintegration process.
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