A recent survey revealed that 21% of UK adults have begun their Christmas shopping early, with social media heavily influencing Gen-Z's gift choices.
Nearly half of Christmas shoppers (47%) rely on family and friends for gift ideas, showcasing the importance of personal connections in festive gift-giving.
The trend for Christmas gifts in 2024 shows that while 87% of purchases will be physical items, nearly 37% will focus on experiential gifts, indicating a shift in consumer preference.
UK parents are expected to spend an average of 420 on festive gifts for their children, highlighting the financial commitment associated with holiday shopping.
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