The sexy tennis drama Challengers won the box office this weekend with $15 million in ticket sales, according to studio estimates Sunday.
Women made up 58% of ticket buyers, who also skewed younger overall: 41% were between the ages of 18 and 24. Ticket sales from large format screens, including IMAX, made up about 40% of the opening weekend grosses.
According to PostTrak exit poll reported by Deadline, 55% of audiences said they went to see the film because of Zendaya. In fact, this weekend, Zendaya movies accounted for around 26% of the overall box office with the re-release of Dune: Part Two in IMAX, which made nearly $2 million.
Challengers would be the first real test of her ability to open a film on her own star and MGM and Amazon were not going to risk doing it without her.
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