'The Fall Guy' is now streaming after just 17 days in theaters. Are summer movies in trouble?
Briefly

After just 17 days in theaters, and a below-projections $63 million in domestic box office-the rapturously reviewed, exhaustively promoted romp is now streaming (on what the industry dubs premium video on demand or PVOD), to be devoured for around $20 to $25 by intrigued but unmotivated moviegoers.
The 17-day figure was first established in July of 2020, when Universal and AMC struck a deal to shrink the theatrical window from its then-standard 90 days, to accommodate peak pandemic viewing habits.
Read at Fast Company
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