"87% of people born after 1997 said they had watched at least one movie in the theater in the past year, the highest share of any generation, and they were also the most likely to purchase tickets online or pre-order snacks."
"What makes going to the movies for Zoomers different is that it's 'a form of social gathering,' with this generation preferring to head to the theaters with friends."
"As the internet becomes ever more pervasive, and in many ways ever more annoying, Gen Z are looking for experiences beyond the black mirror."
"Theaters continue to play an important role as a social space, highlighting how strongly Gen Z value 'the shared, communal aspect of the experience' of going to the movies."
Gen Z and millennials are revitalizing movie theaters, with Gen Z leading in attendance and online ticket purchases. 87% of Gen Z watched a movie in theaters last year, and they often combine movie outings with dining. Unlike Baby Boomers, who show lower attendance rates, Gen Z values the social experience of moviegoing. Factors such as the types of films being produced and a desire for communal experiences are driving this trend, as younger audiences seek alternatives to online distractions.
Read at Fast Company
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