The rise of K-beauty in the UK signifies a cultural shift, as consumers pursuit ‘glass skin’ leads to a 13% increase in demand for high-end skincare.
Emma Fishwick, Circana UK's account director, notes that the allure of glass skin has spurred a 15% increase in the sales of hydrating elixirs, demonstrating K-beauty’s powerful influence.
Alice Rafferty of Boots highlights the rapid evolution of the beauty industry, suggesting that new K-beauty brands are achieving cult status almost overnight, illustrating the trend’s momentum.
Straits Research forecasts K-beauty to reach $18.3bn by 2030, showing significant growth as beauty standards shift towards achieving a youthful, blemish-free appearance.
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