"In September, it formed its first Youth Advisory Council, a group of actors and creators who meet regularly with Pacsun executives to chime in on "creative aspects and strategy." Also that month, Pacsun released takeaways from its inaugural Youth Report based on insights from 6,000 Gen-Z and Gen-Alpha respondents. Topics touched on everything from mental health to social commerce. Pacsun then used findings from both the Council and the survey to develop a shoppable app called PS Community Hub."
"All of these are prime examples of how Pacsun is doing more "social listening," CEO Brie Olson told Modern Retail in an on-site interview at the National Retail Federation's Big Show last week. Richard Cox, Pacsun's chief merchandising officer, also joined the interview. He and Olson explained that Pacsun takes cues from its Gen-Z shoppers and then tailors its product releases, marketing and technology appropriately. This data has enabled the brand to do everything from collaborate with McDonald's to open more stores in malls."
Over four months Pacsun developed tools and tweaked campaigns based on feedback from teenagers and twenty-somethings. In September Pacsun formed its first Youth Advisory Council, a group of actors and creators who meet regularly with Pacsun executives to chime in on "creative aspects and strategy." Pacsun released takeaways from its inaugural Youth Report based on insights from 6,000 Gen-Z and Gen-Alpha respondents, covering topics from mental health to social commerce. Pacsun used findings to develop the shoppable PS Community Hub, where shoppers can curate and buy products and earn commissions. Pacsun uses social listening and Gen Z data to tailor product releases, marketing, and technology, enabling collaborations and expanded mall store openings.
Read at Modern Retail
Unable to calculate read time
Collection
[
|
...
]