A$AP Rocky's appointment as Ray-Ban's first creative director represents a significant evolution for the iconic eyewear brand. His Black Out Collection introduced his influence, culminating in the Wayfarer Puffer, which celebrates his Harlem roots. The accompanying campaign features local artists, emphasizing community and culture while merging high fashion with everyday style. The glasses, priced at $202, come in vibrant colors and embody an accessible yet bold aesthetic that reflects both Rocky's personal style and the soulful spirit of Harlem, as showcased during public appearances like the Met Gala.
Rocky's vision transforms Ray-Ban with the Wayfarer Puffer collection, merging bold style with deep cultural roots, showcased through Harlem's vibrant community.
The campaign features Harlem locals and Rocky's personal touches, celebrating both high fashion and the authenticity of his neighborhood.
Collection
[
|
...
]