Rania Lamprou observed e-commerce growth during Covid-19 lockdowns but saw merchants struggle with conversion due to complicated checkouts, leading her to innovate.
As a European startup, Simpler addresses unique local needs by integrating diverse payment solutions and optimizing the checkout experience, unlike US-focused competitors.
E-commerce in Europe is set for significant growth, with a projected market of $955 billion by 2028, highlighting the urgency for streamlined services.
Simpler’s approach allows merchants to outsource payments, shipping, and loyalty programs through one platform, vastly improving the customer experience and operational efficiency.
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