Snapchat has announced initiatives to encourage civic participation in the EU elections. With the voting age lowered to 16 in Belgium and Germany, Snap aims to reach young voters.
Snapchat will share an AR election Lens with all EU Snapchatters, along with reminders to vote and links to the Parliament's election website, leveraging its reach and influence among youngsters.
Research shows that Snapchat's push for voter registration led to 57% of registered U.S. Snapchatters voting in the US Midterms, indicating its significant impact on civic participation.
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