Arsenal have sold the naming rights to their London Colney training ground, which will be renamed the Sobha Realty Training Centre from Friday. The Gunners have struck a multi-million pound agreement with the Dubai-based luxury real estate developer.
This is a smart deal for Arsenal to make as training facilities are very important for modern Premier League clubs. The new agreement will also see the Gunners receive more income and that can be put towards transfers and wages. Their Premier League title rivals Man City and Liverpool have sold the naming rights of their training grounds to bring in more money and it was a logical step for Arsenal to make.
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