Berkeley's Aurora Theatre Company has announced the suspension of its 2025-26 season due to severe financial instability, echoing past closures of nearby theaterslike California Shakespeare Theater. Artistic Director Josh Costello cited a $500,000 deficit from dwindling subscriber support and audiences, despite emergency fundraising efforts. Although larger theater companies are recovering post-pandemic, they too face similar subscriber challenges. Costello blames social media for the disengagement of youth from live performances, indicating potential decline if solutions aren't found. There remains hope for Aurora's future through arts collaborations or shared community initiatives.
When the California Shakespeare Theater faced financial troubles, it marked the beginning of the end for the company. Aurora Theatre Company is now in a similar predicament.
Artistic Director Josh Costello stated that declining subscriber support and shrinking audiences are the main issues facing the Aurora Theatre, leading to a significant annual deficit.
Costello attributes the lack of interest in live theater among younger audiences to the impact of social media, which promotes individualism over communal experiences.
Though the future of Aurora is uncertain, there is hope for its revival through potential collaborations or as part of a larger arts hub.
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