"My data is something very specific, very tangible and very meaningful. It has a clear and quantifiable value. The promise of unspecified 'offers and promotions' is anything but. The organisation that I grant my data rights to will be the one that determines the nature and frequency of these 'offers', and will design them to suit its own ends. It's a value exchange that is unduly balanced towards the organisation when, at best, it should be an even relationship."
"'Special offers and promotions' has long been a tactic used by brands to build their marketing database. Consumers can be suckers for a discount and so it's relatively easy to convince someone to hand over their particulars. But such tactics typify the distorted power dynamic that has existing for so long between consumers and brands, whereby the value being offered by one party is greater than the value being offered by the other, and this is arguably why we're in this position"
Inboxes are overflowing with GDPR opt-in emails asking permission to keep processing personal data and sending messages after May 25. Most requests fail to provide compelling reasons to consent. Brands commonly rely on vague 'special offers and promotions' to collect data, reinforcing a distorted power dynamic where organisational interests outweigh consumer value. Personal data has specific, tangible, quantifiable worth, while unspecified offers let organisations control content and frequency. The current exchange favors organisations rather than forming an even relationship. Some consumers accept small discounts, but many organisations miss opportunities to offer meaningful, transparent value.
Read at The Drum
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