The European Data Protection Board stated that large online platforms facing users with a choice between consenting to personal data processing for behavioral advertising or paying a fee may not comply with valid consent requirements.
The EDPB's decision, while nonbinding, will lead to further guidance on pay-or-consent models for smaller platforms, with ongoing investigations into Meta's implementation of such a model.
#gdpr-consent-requirements #european-data-protection-board #online-platforms #data-protection-authorities #pay-or-consent-models
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