"If you spent the week doomscrolling #RaptureTok and wondering whether to leave your houseplants a goodbye note, good news: the end times did not arrive on Tuesday. What did show up, however, were a bunch of very earthly headlines. One very famous network host is back (though not on every station-because why make anything simple in 2025?). Housing kept playing hot-and-cold depending on your ZIP code, retail nostalgia made a crafty comeback, and beverage brands learned that promising better guts requires better evidence."
"Months after acquiring Joann's intellectual property, Michaels is reviving the beloved crafts brand via two in-store experiences. "The Knit & Sew Shop" is rolling out across U.S. and Canadian locations, bringing back favorites like Big Twist yarn plus fabric-cutting tables and new sewing machines. A second concept, "The Party Shop," expands into party goods-balloon bars included-as Michaels positions itself as a one-stop destination for creativity and celebrations."
"Just in case your week wasn't already stressful, TikTok briefly convinced millions that the Rapture was scheduled for Tuesday. The viral "RaptureTok" trend started after a South African pastor predicted Jesus's return for September 23 or 24. Some former Evangelicals chimed in with stories of lingering "Rapture trauma," while creators like @sonj779 leaned into parody with "Rapture Trip Tips." In the end, doomsday didn't arrive-but the algorithm still delivered plenty of end-times content"
Social feeds were flooded with apocalyptic RaptureTok content after a South African pastor predicted Jesus's return for September 23 or 24, prompting parodies, survivor accounts of lingering "Rapture trauma," and algorithm-driven fear that proved unfounded. Michaels is reviving Joann through two shop-in-shop concepts: The Knit & Sew Shop and The Party Shop, restoring Big Twist yarn, fabric-cutting tables, sewing machines, and balloon bars to many locations. A high-profile network host returned to broadcasting on a partial basis. Housing markets varied sharply by ZIP code with Zillow's Market Heat Index near neutral. Beverage brands faced scrutiny over gut-health claims.
Read at Fast Company
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