ThredUp, a leading online platform for reselling apparel, is leveraging generative AI to streamline operations as it handles a massive influx of items daily. Facing limitations with traditional algorithms, ThredUp's Chief Product and Technology Officer, Dan DeMeyere, highlighted the need for AI in enhancing search capabilities and managing over 100 million unique SKUs. This shift to generative AI marks a significant evolution from their previous reliance on simpler machine learning methods, aiding in both customer experience and operational efficiency.
Artificial intelligence is going to upend your ways of working or doing business, regardless of whether you're with a digital-native or traditional organization.
When you get to a certain size, certain things don't just scale manually. Rule-based systems, very simple algorithms just can only go so far.
We process easily over 100 million unique SKUs, and so we do a lot of learning. We've had machine learning in production since 2015.
About 18 months ago, we overhauled our search engine to leverage AI, to enable visual search. It makes it easier for customers to find items.
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