"Hot pink phone case. Green workout set. Woven tote bag. Gourmand perfume. Instead of buying the things they want the instant they see them, many people on TikTok are talking about the items out loud as a way to curb their spending. The "saying instead of buying" trend is all over the app, especially amongst those who like to hit "add to cart" multiple times a day."
"While some joked that the trend would 100% influence them to go shopping, many said that reciting the items out loud actually worked. When @vruvitsdhanya listed the things she was tempted to purchase - stacked rings, an egg cooker, a maxi dress with a plunging neckline - she said, "Weirdly it does help with the impulse to buy LOL I didn't expect it to.""
Many social media users are using a "saying instead of buying" practice where they verbalize items they want rather than purchasing them. Participants report listing items aloud — from clothing and accessories to meals and beauty services — to curb impulse purchases during scrolling. Some creators say the technique sparked immediate awareness of overspending and helped them skip purchases during no-spend challenges. Reciting wants aloud appears to reduce impulse buying by creating psychological distance, increasing conscious awareness, and sometimes invoking social accountability from comments. Financial experts note the practice leverages behavioral tools like delay and reflection to weaken automatic purchasing habits.
Read at Bustle
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