Scottish Bakers has launched its 'Future of Bakery' report in partnership with Dawn Foods, designed to aid Scottish bakery businesses with crucial commercial and consumer insights. The comprehensive report, available via the new digital Insights Hub for members, focuses on actionable intelligence regarding market performance, consumer behavior, pricing dynamics, and growth opportunities. Key findings include a £261 million valuation for Scotland's sweet bakery market with a year-on-year growth of 4.6%, while the savoury category also shows resilience with a 3% increase. Bread dominates by volume but growth is notable in rolls and flatbreads.
Scotland's sweet bakery market is valued at £261 million, with spend rising +4.6% year-on-year, outperforming both total bakery and total grocery growth in Scotland.
The savoury bakery category remains strong with a +3% year-on-year increase in spend, just behind total grocery growth at +3.4%.
Bread dominates the category by volume (31%), but the most significant growth is driven by Bread Rolls, Flatbreads, and Sausage Rolls.
Lesley Cameron emphasized that with shifting consumer priorities and rising costs, data-driven decision-making has become critical for bakery businesses.
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