Salesforce sees AI agents generating record sales during Cyber Week

"The period from November 25 to December 1 generated $336.6 billion (€288.9 billion) in worldwide sales, an increase of 7 percent. AI agents played a crucial role, influencing 20 percent of all orders through personalized recommendations and customer service. The figures are based on data from more than 1.5 billion shoppers. Cyber Week once again proved to be a record period for retailers, despite rising prices worldwide."

"According to Salesforce, AI agents were decisive in the purchasing process. Together, they generated $67 billion in sales through personalized product recommendations and conversational customer service. Retailers using Agentforce 360 and their own branded agents saw their sales grow 32 percent faster than retailers without this technology. Beyond purchases, AI agents played an essential role in customer service. Agentic customer service conversations increased by 55 percent compared to the previous week."

Cyber Week 2025 (November 25–December 1) generated $336.6 billion (€288.9 billion) in global sales, a 7 percent increase, with US sales rising 5 percent to $79.6 billion. Black Friday totaled $79 billion globally and Cyber Monday totaled $53 billion. AI agents influenced 20 percent of orders and generated $67 billion through personalized recommendations and conversational service. Retailers using Agentforce 360 and branded agents grew sales 32 percent faster. Agentic customer service conversations rose 55 percent and agent actions like address updates and returns increased 70 percent, easing service loads and lowering operational costs. Mobile devices accounted for 70 percent of orders; mobile wallets represented 27 percent; social channels drove 15 percent of traffic.

Read at Techzine Global