"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life."
"We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you - and still have a little fun along the way."
BuzzFeed Shopping practices service journalism by having writers and editors shop extensively to vet products, fact-check brand claims, and surface items that help in real life. The approach prioritizes readers over revenue and favors authentic recommendations based on real experiences rather than promotional language. Coverage reflects a diverse audience and includes a range of price points, people, and needs. Reporting aims to cut through fake deals, prioritize useful information over glossy marketing, and present both budget and splurge options with context so readers can decide what fits their needs.
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