"The new system allows brands to sell directly in Google's AI Mode, so that shoppers can go from research to purchase through an integrated checkout, without ever having to leave their AI chat. The UCP means US brands on any platform can now opt in to use Shopify's infrastructure via its "Agentic plan" to sell on AI channels, without needing to have a Shopify-hosted online store."
"This new "open standard" approach is geared towards a future where AI agents from all the different AI chat providers, like ChatGPT, Google AI and Perplexity, can connect with each other and transact with any merchant online. The UCP allows brands to offer customers discount codes, loyalty plans and different billing options. As well as ensuring its existing customers have easy access to all the latest AI shopping developments when they happen, the universal nature of Shopify's new UCP provides the company with a huge new merchant acquisition stream for itself."
Shopify and Google introduced the Universal Commerce Protocol (UCP) to enable brands to sell directly inside AI chat interfaces, letting shoppers move from research to purchase via integrated checkout without leaving the chat. US brands on any platform can opt into Shopify's infrastructure via the "Agentic plan" to sell on AI channels without a Shopify-hosted storefront. The UCP is designed as an open standard so AI agents across providers such as ChatGPT, Google AI and Perplexity can interoperate and transact with merchants. The protocol supports discount codes, loyalty plans and varied billing options, and creates a significant merchant acquisition channel for Shopify.
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